In this post, you can find our SEO Starter guide which will help you get started with Search Engine Optimization. However, it is sensible to hire an SEO Specialist or work with an SEO Agency as SEO is quite complex. If you are located in Amsterdam, hire an SEO Expert Amsterdam, such as Maison Tulip, which can help you with optimizing your website for the search engines. If you are located in Haarlem, The Netherlands, hire an SEO Specialist Haarlem. For now, you can start with reading our SEO Starter Guide, so you will get a better idea of which factors are important in order to rank your website – for your keywords – in the search engines.
What Are The SEO Basics?
The SEO basics are the keywords and style of writing that you use. You have to attract people to your site by using SEO, but you have to attract them in a very specific way. You need to know how you will deal with each of these things as you build your site, and you must be very focused on how you do this work. Most people who have really focused on making their site better will find out that it improves faster when they do a little bit in each place.
How To Start Improving Site Structure
You have to think long and hard about how your site is structured. The structure of your site refers to how people are going to move around on it when they visit. They do not just go to one page and never move. They need to see tabs that will take them wherever they want to go. You cannot hide anything from your readers, and you have to make sure that you have given your readers a chance to get to new pages where needed. Each new page should have the same tabs, and you should have the basic contact, about us, and home buttons at the bottom of the pager. Simplifying everything makes it better.
Optimizing Content For Your Potential Readers
The content that you write has to be optimized for your industry, your location, and the name of your business. You must tell people who you are, where you are, and what you do. A company that sells books has to talk about books constantly in their posts, and they must tell customers the kinds of books they have. You must tell your customers where you are located, and you must identify the different kinds of publishers that you sell. You are trying to make sure that you can get all the information about your company into each article so that people will find you through basic searches.
Dealing With Web Search Crawlers
Web crawlers scour the Internet looking for keywords that are used in SEO rankings. You rise to the top if you are found with more keywords than other sites, and the keywords must be pretty diverse. You need to be sure that you have used different keywords as much as possible, and you can keep changing them from article to article so that you can cover more ground. You owe it to yourself to have as many different keywords and phrases in your posts as you can find. It is much simpler to look professional and organized when you have done so. Web crawlers will check for keyword stuffing, and you cannot simply use the same keyword over and over. You must say the keyword, key phrase, tag word, tag phrase, tagline, etc.
SEO On Mobile Phones
Mobile devices are a major part of the search engine world, and companies such as Google has effectively told their users that they must make sure that they are optimized for mobile. Sites that cannot be used on mobile devices are going to be pushed to the bottom, and that is going to impact where people see you. You might have the perfect site ever constructed, but it does not matter if you cannot be used on a mobile device. You have to make sure that you have figured out how you can make your site easy to use on mobile, and you need to have a programmer set that up as soon as possible. If you skip this step, all your work will be for naught.
Promotions and Analysis On Your Site
You need to analyze your site so that you know which keywords work, which do not, and who is visiting you. You need to see which pages are the most popular, and you need to use promotions to bring people in. A promotion can push people to a particular page, or it can be used to get them to browse the site. The right usage of analytics and promotions together will enhance your SEO efforts. Use Google Analytics and Google Search Console to analyze your website, traffic, and search queries.